How makeup affects today’s society

By Alyssa Brown

Women have worn makeup for hundreds of years it’s used to make women appear more attractive and “more feminine” by enhancing their features. Wearing makeup has become an essential tool in society to manage social expectations. By using makeup people are able to cover insecurities, blemishes or features on their face they may not neccesarily want to be seen. Make up is a semi permanent mask for people to enhance or change their features. Its used in movies, on stage and explored all over social media.

There has been scientific evidence that makeup makes women look more attractive by increasing sexual dimorphic factors facial contrast this is defined by the luminance and colour between facial features such as eye, mouth, nose and eyebrows (Russel,2009). This is done by contouring and deepening the depth of cheek bones and other surface areas. However, with todays society and social experiments continuously growing the use of editing of pictures and filters on images that have been seen on celebrities have become more popular and are used daily in photos also known as selfies. Social media app snapchat are known for their hundreds of filters that can completely change ones features, skin tone and at most hair colour, the app which has over 293 million daily active users with four billion snapchats taken and shared every day. (earth web.statistics)

Alice Binns is 21 years of age, she has worn makeup since the age of 15. When in secondary school makeup for her became something she started to explore when others her age also did. Social media was a huge part of her life at such a young age as it became more popular through the following of those in the spotlight, young teens often followed many celebrities where they took inspiration from the clothes they wore, how they styled their hair to the everyday makeup they would post online.

Alice stated ” I can’t remember the last time I left the house to meet or see my friends, go to work, lunch or shopping without a full face of makeup. I do think society has given us all this expectation of what we should and could look like through using makeup and transforming our face with filters or a bottle of foundation. Its quite scary when you think about it because you never know when looking on instagram or other public profiles what someone actually looks like behind that mask. Some days I have good skin and I will just put moisturiser on so I feel more awake and I’m confident to go out others when my skin is a little worse for wear I can’t stand leaving the house without my blemishes covered up.” Makeup has become a tool to hide these insecurities yet also create new ones .

She added ” I do think that if I wasn’t introduced to it so early on in life I wouldn’t have become so obsessed with having the perfect face. I recently had filler in my lips which has helped with my confidence however three years ago that would’ve never crossed my mind, its shocking really as these are ways of making money and were continuing to fund society by following these trends that are becoming more harmful to our bodies and our mind.”

We see it covered on the tv and the news often as well as magazines where we see those in the spotlight doing their jobs. Holly Willoughby for example, she works on a news channel and wakes the country up everyday wearing a full face of makeup each day whilst presenting us with latest updates and stories. This is just another representation of how society has made a working woman look in terms of scheduling time to do a full face of makeup for work to look “professional”.

Here is another example of the power of makeup and how it changes and defines a persons features. Tasha Brook who has struggled recently with problematic skin due to working in a care home where she is required to wear a mask has had issues with breaking out in spots and blemishes.

Tasha said ” I have always struggled with my skin so when I put makeup on it helps to make me feel more comfortable in my body. I don’t wear it for work due to me being a carer so having to wear masks around paitents has left me we having problematic skin due to how itchy, warm and irritating they can be on my face. I am constantly clensing my skin in hopes my spots and blemishes fade but due to working such long hours and the rise of covid I have to face the facts that the need for me to continue to wear a mask around my patients isn’t going away over night.”

In a world where people work hard it seems odd that there is no awareness for the beauty of a persons skin no matter colour or clearness. Tasha adds” I just feel like everyone should be confident in their own skin, we were given a life to live it not look in the mirror and wish you were a model on the front of vogue, the expectations have been put far too high and it can really effect a persons mental well being. I like wearing makeup but I would never change myself to fit the needs of somebody else. Society has become a cruel world with bullying in schools and its something I had to face along with many others, the acceptance of others for who they are I think should be the real lesson not teaching young girls or boys whomever they may be how to dress or look a certain way”.

Permanent makeup

Permanent makeup has also been on a huge incline in the last 5 to 10 years. It has become a conveinince to many who are constantly on the go due to busy schedules. So having semi permanent makeup has made peoples lives much easier. It usually lasts around 12 to 18 months, you can have anything from eyebrows to lips to most recently eyeliner. This is just another example of how society and the social media influence the public to undergo new and upcoming treatments. The singer well known for her beauty Rhianna has supposedly had permanent eyebrow feathering done to enhance her eyebrows. Someone so well known in the spotlight is bound to influence the younger generation.

Jasmine Evans a semi permanent makeup artist talks about how she began her journey on this new and upcoming aesthetic journey. “I started my permanent makeup career in 2018 and since then the demand for it has boomed. Cosmetic tattooing on the face was at one point unusual, whereas now it is more uncommon to meet someone that hasn’t had it. People are loving the convenience of being able to wake up every morning with makeup, rather than taking time out of their daily routine to apply it. It’s also very popular amongst older ladies who struggle sometimes to see to apply makeup themselves, or struggle to get the right symmetry.”

The job can be highly rewarding for Jasmine when she gives help to clients who have struggled with the loss of hair due to treatment they have undergone for personal health. This could mean those who struggle with alopecia and are unable to grow hair. Jasmine speaks about the time she has encountered a similar situation “I have had clients in the past who have lost their natural eyebrow hair due to illness or medication, so they seek out permanent makeup as a way to replace what they’ve lost and increase their confidence. Permanent makeup is not only for women, some men also use it to enhance their features. “

I think social media has given the permanent makeup industry a huge advantage when advertising to clients as it is so widely used. Thanks for Facebook and instagram, people can view photos and reviews of other clients experiences. When clients have treatments they often share their results with their friends, which then encourages them to enquire about it. On the other hand, in terms of makeup and women in general, we are often bombarded with content and images that are heavily filtered. I can understand a woman’s pressure to look ‘perfect’ but I think it’s our responsibility as businesses and brands that we also share realistic images and achievable standards of beauty.

From being young I have also felt the pressure to look a certain way in order to be deemed ‘beautiful’. I have struggled with acne since my teens and it’s always something I’ve been conscious of, so I can appreciate how things like defined eyes and symmetrical brows may make others feel more confidence in their appearance. I love my job as I can make women feel better about themselves.”

Its clear both semi permanent and permanent makeup has changed society due to its influx of following through social media and its expectations throughout society. Although permanent makeup can be seen as convent it can also be there for years to come, this is something not often over thought and what can be a rushed decision to make changes to a persons features. There are a number of things to consider before rushing into this decision such as your age, you must be over the age of 18, women who are pregnant or nursing are not able to take part in the tattooing of permanent makeup, people fitted with pacemakers or major heat problems and viral infections or diseases. All have to be considered and consulted with the artist before undergoing the treatment.

Wearing or having procedure done can help build a persons confidence, they may feel some what more in control of how they are perceived and looked at from the outside due to that being the first place another persons is able to look. As wrong as it is many men and women are judge so deeply for how they look or a portrayed due to the way the dress, style their hair to the makeup they put on their face. This perception of judgement has come from a society where others feel they’re not accepted for looking a certain way or idolising that they wish or want to change their bodies and image to match another persons (usually a star or celebrity in the spotlight). Due to the media and how they are represent young men and women often look up to these people and can change their outlook on themselves. Although, the media can also be a great way to show others that this isn’t reality and the editing of pictures and articles about a star or celebrity can all be fake. This doesn’t always stop the need or want for change.

Let’s Get Freqy: An international known event by age 21. 

21-year-old Harry Wilkinson is the founder of Freq, a now internationally known label and event, which he co-runs with friend and business partner Dylan Jenkinson, 22. 

Human beings have been enjoying music for centuries, it inspires people to be creative and even base their lives or their careers around doing what they love, whether that be listening to music, promoting it or producing it. This was the case for Harry Wilkinson, as his father Gary has owned nightclubs in Hartlepool for years, so music has always been integrated into his life. In 2018, Harry created a branded event to help his dad promote one of his clubs, he decided to name this event, ‘Freq’. 

Harry stopped helping his dad while he was focusing on studying filmmaking at Leeds Beckett University, with 5 universities situated in Leeds, it is filled with young people looking for a good night out. Harry decided to take advantage of this and start Freq back up, but this time in Leeds. With the name ‘Freq’ not being widely known in Leeds at this time, he needed a plan to attract a crowd and get the brand known, he cleverly came up with the idea to plan a street party hosted under the name of Freq.  

In September 2019, Harry started promoting the party, every social media knew about ‘Freq Street Party’ and attendees kept up with updates until the location got released on the day. The location was decided to be Dylan’s street and both boys spent hours setting up a gazebo with speakers, decks and stands with the hope that people showed up, low and behold, house and techno lovers flocked in their hundreds to see what this new event could entail. “The event was amazing until the police showed up due to noise complaints from the surrounding houses. A lot of the people who turned up that day as strangers are now people who religiously still attend events and have become my close friends.” says Harry. 

From that day a reputation had been made for the name Freq, Harry put a lot of thought into what was the next step, he approached Matthew Bowles, the events manager at Distrikt Bar and asked if he could book a night there to host Freq… Matthew agreed. Harry mentions, “Most places in Leeds don’t allow you to host an event unless you’ve hosted one before, Distrikt was a good choice as worst-case scenario, if it wasn’t as busy as I’d have hoped, it was free and it is an intimate venue where it can look busy even when it’s not”. 

On 6th November 2019, Harry hosted his first Freq event at Distrikt, with him playing under his DJ alias of ‘Kinso’ and Dylan also playing with his of ‘Giorgio’, along with other friends who played, the event was a crowd-puller. “Matthew liked the event that much that we decided that night that I would host a Freq night at Distrikt once every month” says Harry “Knowing that Matthew believed in Freq so much so early on meant a lot as he (Matthew) has had his own established event called Limit for the last 4 years prior to Freq’s Distrikt debut. He has been a close friend ever since and has given advice and guidance when we’ve needed it.” 

Harry practicing sets using vinyl records.

Unfortunately, the monthly Freq nights were short-lived as lockdown began in March 2020 however, this didn’t shunt Harry’s motivation, “I saw lockdown coming and thought I need to find another way of keeping Freq’s followers engaged, as the fanbase was just starting to build up. I decided to start a mix series on Soundcloud, where DJs would send me an hour-long mix and I would publish it under the now known Freq name. It initially started as local DJs from Leeds, then as time went on, I had DJ’s from as far as Argentina messaging me so I could publish their work on Freq’s page. “For the first 11 months of the pandemic, Harry published 31 mixes, keeping Freq’s name out there, as well as simultaneously helping unknown DJ’s by publishing their name and music onto Freq’s growing platform.  

After 2 successful years of running Freq, in 2021 Harry asked Dylan if he wanted to officially run Freq with him, Dylan had been at every Freq event previously, so he was no stranger to how everything was run, the two became a creative and organisational dream team, consequently, Freq continued to come on in leaps and bounds. “Me and Harry always knew of each other but became good friends after going to events together and realising we have the same passion for music.”  

We both love going to events and have so much experience, which has really helped when we started hosting our own nights out as we understand what works well and what doesn’t. I was so happy when Harry asked me to run Freq with him as I remember going to help him hand out flyers in student accommodations when he managed to get his first night at Distrikt, I was so excited for him.” says Dylan. 

Dylan waiting to play a set at a Freq after party.

The boys do everything themselves, from funding all the events to even creating the posters themselves, Harrys freelance videography he started after university massively helped with knowledge and network of events. “I wanted to create our own distinct style that catches eyes in the street, I came up with a logo and style that we keep consistent, along with the concept of having a cartoon outline of whoever was lined up, I also incorporate the venue in the posters so that each one is personally designed for each specific event. For example, in the posters for Distrikt, the characters on them change according to who’s playing, and the Distrikt DJ booth is always on there.  

Freq’s first non-social distanced post-lockdown event at Distrikt was on the 29th July 2021, Harry (Kinso) and Dylan (Giorgio) both played alongside their other selected DJ’s, Kyle Shea-Minta and Mint Warehouse resident, Parker Smith. This was followed by another event at Distrikt on 26th August. Harry boasts, “Both of these nights were amazing, the bar was so full for a Thursday and the atmosphere was astounding, everyone was so happy to be back together and it was so rewarding that so many people came to celebrate with us.” 

One of Freq’s many triumphant nights at Distrikt bar.

With Freq’s following growing by the day, the boys decided it was time to start booking headliners, and on the 30th September 2021, Suat headlined for Freq at Distrikt Bar. With 169,000 Instagram followers, Suat is an extremely well-known DJ within the music industry. It was the first major booking for Freq Harry explains “The night was busier than usual, it helped grow connections for us, meet new people and build a following. It was surreal as it was the first time having to be hospitable towards a booked artist, Dylan and I met with Suat beforehand and took him and his girlfriend out for food before the event to build a rapport before the night started.” 

The success of booking a headliner encouraged Harry and Dylan to take Freq to a whole other level, hosting their first ticketed event, in collaboration with another event brand named ‘Stripes’ (Greg and Luke), in a whole new venue AND with a headliner. “I met stripes at a Freq event in 2020” explains Harry, they saw the event advertised and wanted to meet us and see what it’s about, we kept in touch ever since and are really good friends now. We did the collab as they were also an up-and-coming event. We all worked together to create a poster that is a combination of Freq and stripes’ signature style and design that the brands are known for.”  

Months of preparation went into the event as the chosen venue, which was Eiger Studios was a completely empty space. The boys planned, paid for and their own sound system, projector, and decorations to get the exact atmosphere they wanted to create. Harry says “This is the exact reason we liked this venue, as there was freedom to do what we wanted with it and make it more of a big deal than ‘oh it’s just Freq again’” This event cost the boys over £2000 overall as the chosen headliner was Romanian artist Mihai Pol, who had to be flown in and accommodated for, as well as paying to hire and furnish a whole new venue.  

“None of this mattered to us as the night was shared on Romanian pages such as ‘Rominimal’ which has 45,000 followers, as a result of this we gained even more international attention. Booking Mihai was expensive but he is a big artist which was a big step up for the brand. We chose him as we want all our events to be special, we don’t want the same music every time, Mihai specialises in minimal techno which was a different twist to what Freq fans usually hear when they come to one of our events. The room was filled and 160 tickets got sold, and the atmosphere was amazing, money could never match up to the feeling we had that night.” 

Freq hosted a residents and friends’ night at Distrikt on the 16th December, an intimate final event of the year, where Mitch Lowes aka. MitchL, friends of Dylan and Harry, made his Freq debut. “I had never played in a club environment before, but the Freq boys asking me to play has boosted my confidence. I have always been very committed and have gone to every Freq event before I even ever thought I could play there, the growth of the event in the last 18 months or less is amazing. I love how much it remains loyal to being niche and underground. I think Harry and Dylan always book DJs that appeal to the target audience that he wants to achieve and is successful within that every time.” 

The next big step for Freq was hosting an event at Wire club on 9th April 2022, with French-born, Berlin-based Ethel being the headliner. “Wire was a really special event for Dylan and I” says Harry, “We became close as one day, Dylan randomly messaged me asking if I wanted to go to an event at Wire and to this day it is one of the best nights out I’ve ever been on, Dylan and I have been best friends ever since. So, hosting Freq there was so sentimental to us, definitely a big goal checked off of our list.” The boys were also featured in mixmag prior to the event, which was another goal of theirs completed. 

More planning went into this event, with Dylan overlooking the financial aspect of things, “I split the budget up as there is always so many things to consider, venue fee, equipment, Ethels fee, agent fees, hotel, flights, transport, there was so much to consider going out of the bank, while trying to decide how much to price tickets, I had everything all put into a spread sheet so we could at least break even.” 160 tickets were sold with a profit of £421. 

In December 2021, Events Manger at Mint Warehouse, Mikey McMahon visited the end of year Freq at Distrikt, later texting Harry with an offer to play at Mint’s loft. Harry’s set blew everyone away, including the bouncers, who said they’d never seen that room as busy as when Harry was hosting it. Seeing how easily Harry can fill a room up and the atmosphere he can create, Mikey asked Freq to host the boiler room at Mint Warehouse on April bank holiday weekend, so they did. In another collaboration with Stripes, Harry and Dylan had the boiler room bouncing with people until the early hours. 

Lauren Paylor, who regularly attends Freq events has said “I’ve attended around 7 Freq events, I think that the venues that the boys pick are always well suited and decorated to the vibe of the music and the crowd he knows will come. My favourite venue that Freq have played at has to be mint warehouse, it was bank holiday weekend and the whole boiler room was just filled with people there to support Freq, and people who genuinely enjoy the music.” 

Event Promotor/Social Media Manager for Mint Warehouse, Iona Taylor has spoken about Freq’s success, “Working in the events and music industry myself, I know how hard it is to come up with a concept and make it as popular as Freq currently is in the Leeds nightlife scene. Since meeting Harry and Dylan and attending the Freq events within the last year, I have seen it grow massively, from performing at Mint Warehouse doing a solo set, to hosting the whole boiler room at Mint as well as hosting an extremely successful event at Wire, the progress is outstanding. The major growth and success of Freq within the last year alone shows what’s to come over the next few years.” 

All techno and house lovers would relish at any of the events that Freq host, the boys individually as Kinso and Giorgio, and collectively as Freq are going from strength to strength, both have had the unbelievable offer to play at Mint Fest in September, as well as having a day and night event lined up for Freq at Distrikt on 2nd of July, with well-known names such as LVCA and Mint Fest, Newsam Park and Mint Warehouse resident, Annie Errez. At only 21 and 22 years, these boys are the ones to watch in the music industry.

Fin Progress Update 15/4/22

I spent this week experimenting editing photos that don’t have subjects and that have only been taken on my phone. The reason being that I wanted to try and have a range of photos and not just ones with subjects in, I also have a lot of photos that I have taken on my phone when I didn’t have a camera with me, however my phone is only an iPhone XR and only has one camera so doesn’t take the best quality photos.

As I said last week, I think that the that trying to match other photos with the photos with the film camera to give the series of photos a ‘retro’ vibe is good. I think trying to save photos I have taken on my phone such as this one is a good choice. You can see the before photo looks like a blurry night out photo, but by brightening the vibrancy, making the image slightly brighter, adding noise for the grainy effect and cropping unnecessary space, it looks like the second image could’ve almost been taken on a film camera to people who didn’t know. It captures the Freq sign and the motion/vibe of the crowd which is what I intended when I took the photo.

Fin Progress Update 18/4/22

As some of my photos are taken on a film camera, I have been having a play about with editing photos that have been taken on my Canon camera so that they can try and match the ‘film’ theme that other photos have. I also wanted to do this as Harry uses records to mix which is quite a ‘retro’ and ‘oldfashioned’ way of DJ’ing. I created this edit on photoshop by adding noise to the photo to get a slight grainy film vibe, as well as brightening the image and making the saturation higher.

Week Five: Aperture and shutter priority

All photos on this page were taken on a Canon EOS 4000D SLR camera, I took this photo of a leaf with the camera on aperture priority, this led to the leaf being more in focus and the background being out of focus due to a shallower depth of field. This is also why the photo is quite bright as the f stop is around F6.0, meaning the camera is letting more light in and making the photo brighter. The photo could’ve been better as it is a bit blurry, this could also be due to the camera letting too much light, but it could be because my hand needs to be steadier.

Fast Shutter Speed

By changing priority on the camera to TV, meant that I could control how fast the shutter speed was. I first attempted a shutter speed of 1/4000 as it was the highest setting on the camera, however the photo was basically pitch black as room was quite dark and the shutter speed was so fast that hardly any light was able to get through to the lens. I had a few trial shots and this photo was taken with a shutter speed of 1/1000, this still made the photo quite dark but you can see that the shutter is set at the right speed for the lighter to be caught on camera in mid air without it being blurry.

This photo was taken on a shutter speed of 1.0 seconds, this was a good speed as it caught a second of the subject moving their head to create a blurry/trippy effect. Even though the whole photo is blurry, you can tell that the effect of changing the shutter speed to a slower setting, that the quickest movement (the subject shaking his head) was caught, showing where the movement in the photo is which is the purpose of this setting on the camera. The photo would’ve had more effect if the whole photo apart from the head was a bit less blurry.

Week One: How my life changed in lockdown: Out with one business, in with another

Tanya Green

In 2014, my friend gave over her business to me, named the ‘Innovation Café’ which served a selection of breakfast and lunch meals, as well as offering hot and cold drinks. 

I hired staff, bought all new machinery for the kitchen, got new signs and so much more to make my little business thrive and become more successful. 

The queue was out the door every meal time, we often ran out of supplies throughout the day and became a well-known name around Doncaster- until lockdown. 

As my café was situated in a ‘non-essential’ building, I had to stay shut even when other businesses could reopen. After grants from the government stopped and there was no sign of me being able to reopen in the near future, due to finances I had to make the difficult decision to let the café go.  

Over lockdown, I came across cake bakers on Instagram, with my café gone and having no other career prospects, I decided that I wanted to start a cake business.  

I paid to do cake decorating courses and I’ve been practicing ever since. I am so excited for my new goal of having a successful baking business and I am looking forward to what the future has to hold. 

Fin Progress Update 11/4/22

For my article I am going to be interviewing a lot of people as well as Harry, to get a proper feel for the foundation that Freq is made upon. The people I plan on speaking to or trying to speak to are:

Harry Wilkinson- Founder of Freq

Dylan Jenkinson- Co-organiser of Freq

Mitch Lowes- DJ for Freq and friend of Harry

Iona Taylor- Event Promotor and Social Media Manager at Mint Warehouse

Lauren Paylor- Frequent attender of Freq events

Hope Gibson- Frequent attender of Freq events

Distrikt staff who let Freq have a residency there

Depending on how the focus and angle of the article turns out will determine who will be included in the article, as it is mainly focused on Harry and his first hand experience with creating Freq.

Week Seven: Test Shots

These are the test shots I have of the person who my article is about, Harry. As you can see, I improve the lighting of the photos by changing the F stop to a lower one, and moving where I was positioned so that the light from the window wasn’t affecting the photo negatively.

In the first image, the f stop was around F20 and was trying to get the focus on Harrys hand and the record, but where I was stood and higher F stop led to the photo basically being a silhouette. I do think the image of the space man through the record looks good and would be a good part of the image to cut out and brighten to incorporate in collage photography.

In the second image, I tried again with an F stop of around F10 to make the image brighter and still keep Harry mostly in focus, but the shutter speed. I also needed to shorten the shutter speed to stop the motion blur of Harrys arm, as motion blur wasn’t wanted in this photo.

In the third photo, I got a better angle of Harry by standing on a chair and tilting my camera so that nothing is obstructing the focus of what he is doing. The photo does need to be brightened and sharpened so that it is clearer, but this is probably one of the photos that will make the final cut in the project.

All photos are part of documentary photography journalism style approach as opposed to the illustrative photography approach that was put forward in my pitch. The reason being that as the article has come together and photos have been taken, documentary seems the more fitting style as opposed to others.

Fin Green’s Before and After

I chose this image as it is one that could be potentially included in my project, it was shot on a Canon E0S 4000D camera with an F stop of F18, this made the whole image in focus and not just my subject, however as the F stop was so high, the overall picture doesn’t have a lot of light as the shutter was smaller.

To correct the image, I opened it in photo shop and used adjustment layers to brighten the image, I played about with the adjustments until I got my desired image and the settings ended up being:

Brightness: 8, Contrast: -10, Exposure: +0.22, Gamma Correction: 1.00, Vibrancy: +5.

I also cropped the image to get rid of the door and television, keeping the focus on my subject, the sign and the plant, as the plants are used as decoration at the Freq events that are held by the subject, so everything is relevant.

I also cropped out the space above the subject as I think it looked odd having so much headroom when the image was cropped on both sides, and there was still a lot of wall above. I also resized the image so that the width was 1920px so it fitted for online.

I had no issues while editing this photo as I just used the week 6 colour correction and cropping slides step by step, and I also knew what settings I would have to ajust in order to get my desired finished image.

This image may have further effects on it later on, as the other photos have, have more of a retro feel than this one, but this will be decided when all images are put together in future.